The project, inspired by dance, was fuelled by the feeling we felt collectively through the pandemic; the longing to be dancing together again.
"They plunged straight into the deep-end with full responsibility."
Our store became a temporary studio by day and a showroom by night. Matilda and friends worked in creative frenzy, leading in every direction, for instance: garment design, showroom design and social media communication.
They plunged straight into the deep-end with full responsibility so they could learn & quickly adapt to challenges, the idea being that they got real experience to gain confidence in their craft.
Creative Direction - Souvenir x Maria Mathilda
Art Direction & Design - Souvenir
Photography - Souvenir and Maria Mathilda
Models - @shy.kori @ma9d4 @jamerosier
Designers - Maria Mathilda, Ines Gaertner, Soso