The circle of stars on its front has been broken, representing the climate of uncertainty that has beset the Union. Under the hood, the phone number of the EU hotline recalls a unique resource of political education. The project began in May 2017, when we launched the EUnify hoodie as a comment on the shock of the Brexit vote. Since its release, the hoodie evolved from statement piece to movement, circulating on social media as a tool for political activation and representation.
With right-wing nationalism gaining ground, Brexit still pending and the Spanish- Catalan conflict unresolved, the mission to promote peace and unity is now more important than ever. The new extended EUnify collection includes, in addition to the iconic hoodie, a mug, a sweater, a long sleeve, a t-shirt, a cap, a beanie, socks pants and a patch, basically a full look; EUnify everything! Making the message even more universally wearable and easy for everyone to spread.
"For us, the EUnify project has grown into a continuous effort to raise awareness and promote engagement with EU politics and the European identity."
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Photography - Søren Drastrup
Styling - Erik Raynal
Art Direction & Cast - Filip Berg / Souvenir Official