Can you tell us what your aim was when you decided to rethink the way we see accessories?
I think I was just fed up with the fact that most of the jewelry is just pretty. You can't really play around with jewelry. So I start thinking on how to accessorize an accessory, on how to add another dimension.
It's a conceptual approach. The look of it comes almost at second place, the idea is key.
My first job was at Margiela, so that obviously also influenced me. And I can only be thankful that it did.
What's your definition of No Shame?
I think the word 'freedom' sums it up quite well ;) I would also add 'no regrets'.
What was your main direction when you designed the belt? What did you want its wearer to feel like?
To be completely honest, it was a design that I had in mind for some time already. So when Souvenir contacted me, explaining the concept, I was like 'OK, this is the perfect opportunity to launch this design'! My main goal was to create the most 'fair' belt in terms of gender, age and body shape. Meaning this belt is genderless, ageless and sizeless. Relating this to your slogan 'NO SHAME IS FREEDOM'; never should gender, age or body shape be something to be ashamed of.
Could there be space for a political message in your other lines of accessories? In jewels, for example?
I think that's the beauty, power of creating, you're totally free to choose. I don't really believe in restrictions and limitations. It's up to you how you deal with it and what kind of message you want to send.
Your accessories turn real life objects into jewels. It seems like your eye can find beauty in the mundane, could this modus operandi turn into a way of reacting to the ugliness of political events as well?
Unconsciously probably yes. I love this about fashion; how fashion depicts economical, social and political circumstances. But for me it's more about keeping things real, not about selling dreams.
What does No Shame mean to you?
No Shame defines freedom to me. The freedom of not being afraid to show yourself and who you are, it means not being oppressed by others. All the restrictions we apply on the idea if being ashamed comes from society. Abandoning the idea of being ashamed for your personality, your body and yourself gives one freedom and air to breath. It allows to push boundaries and to go out of your comfort zone, it gives also space to play and experiment.
What does freedom mean to you?
To me it means to get the chance to work on my projects, to express myself as a creative. I think one has to be humble sometimes for the privilege we’ve been given to work in this field. Freedom is not being ashamed of things and especially not yourself. Freedom also comes with responsibility and gives you power to make change happen.
What will photography look like in the future?
Given that photography will adopt in the way we take pictures and the way we value them. Images need to be strong and meaningful to me, with a narrative or something to say before they can go somewhere.
The classic idea of being a “photographer” already changed. In the 19th and 20th century not everyone had the skill neither the means to take images. Besides that, people didn’t have the chance to spread them around the globe within seconds. With the digital revolution this completely shifted, now everyone is a photographer and takes images these days. Us being photographers should see our craft as creating a very certain type of image and creating our very own visual language. Therefore our output, whatever it may be, can give something to society besides just beautiful images. I think there has to be something more.
Creative Direction - Souvenir Official & D'HEYGERE
Photography - Alex Mader
Styling - Alessia Ansalone
Casting - Kyra Sophie