SOUVENIR OFFICIAL teams up with Paris based artist Pandora Graessl’s THE RE PROJECT - a call to honour the sacred beauty of mother nature, giving her a voice, inviting us to take a more attentive look within and without, a call for a global reset to our roots.
The start of a new year is the perfect time to reevaluate our view of the world, to rethink our priorities and our relationship with Earth. We want to reflect and go deeper, to remember where we came from and what we’re made of, to refresh our memories, reconnect with who we are and relearn to live and love.
This edition adds a special piece to the SOUVENIR OFFICIAL earth-core® line; a range of garments dyed entirely with natural ingredients. The longsleeves are each completely hand crafted and naturally dyed purple with the bark of the Mexican bloodwood tree.
The front artwork is an embroidery of a stranger surrounded by its aura. A symbol that represents us all, what we contain within. It is a call to open up new ways of experience, to access our inner life force and explores ourselves. On the back, a lexical of ‘RE’ words spans the back of the shoulders, forming a mystifying structure that serves as an invite for wearer and spectator alike to unite with THE RE PROJECT’s purpose.
Creative Direction - Souvenir Official x The Re Project
Art Direction & Design - Fergus Frost and Casilde Yvon
Photography - Pandora Graessl