In collaboration with Clothes for Progress, seven repurposed Souvenir Official styles are adorned with works from artists Joe Garvey, Jim Klok & Aidan Cushway using graphics of Ukraine’s national flower to inspire sunflower motifs; creating a dynamic campaign that is ‘Bold, bright, and gleaming with hope’ - 100% of all proceeds from this collection will go towards Black Women for Black Lives and Bridges Over Borders, in efforts to support BIPoC, LGBTQIA+, and other marginalised individuals fleeing Ukraine.
The Sunflowers for Ukraine capsule collection, seeks to support the global Ukraine crisis relief efforts; available globally for pre-order to minimise waste production and reflect the sustainability commitments of both Clothes for Progress and Souvenir Official. Click HERE to shop now.
Campaign shot by Hugo Snelooper
Art Direction by Kees de Klein
“Clothes for Progress started just after the protests in June 2020 as an ongoing BLM fund- raiser. We feel it’s important to stick to this core, with every new crisis again. That’s why we feel so compelled to raise funds for BW4BL and Bridges Over Walls”
- Kees de Klein
Aidan Cushway is a 22 year old artist from London, who creates visual worlds through graphics and photography. Applying his storytelling and graphic work across a number of contemporary brands.
Images c/o Aidan's instagram
Jim Klok is a graphic designer based in Amsterdam, The Netherlands. Graduated from the Gerrit Riet- veld Academie in 2020 and since then co-runs project space Snacks in Amsterdam together with Helm- er Stuyt. The work oscillates between drawing and image making, through which narratives and new approaches to creating imagery can come to life.
Born and raised in St. Paul, Minnesota, artist Joe Garvey has been based in New York City since 2009. His practice seeks to understand and create community around creative endeav- ors. Working in assorted media and happenings, Garvey explores the anxiety of modernity and contemporary American life.